SONOMA, Calif. – Gay adult content producer COLT Studio Group and affiliate program Buddy Profits have formed a strategic alliance that will see Buddy Profits handling COLT’s online activities.

Under the partnership, COLT will develop and produce original content while Buddy Profits administers the studio’s membership sites, online marketing and affiliate program.

“This is a significant milestone in the evolution of our business,” said COLT Studio Group President John Rutherford. “COLT and Buddy Profits are coming together at the nexus of many major trends in the adult market.  Strategic partnerships are a must and the days of the lone maverick are behind us.

“Going forward, as we build the next-generation COLT, Buddy Profits’ extensive marketing and affiliate program experience will be extremely valuable to us,” he continued. “As a leader in the field of all-male erotica for more than 42 years, we feel it is vital [to combine forces with other experts] so that we are able to continue to focus on producing the high-quality content we have established for over four decades. This new business partnership will allow us to do what we do best.”

Stephan Sirard, president of Buddy Profits parent company Zubb Media, said COLT and Buddy Profits have complementary strengths.

“We chose to partner with COLT because of their fantastic award-winning content, powerful brand name and the creative vision and talent of the owners,” Sirard said. “As a gay adult company, we could find no better partner than COLT. It is a brand known by gay men around the world.

“If you combine COLT’s expertise and leadership in the production of high quality gay content and Buddy Profits technology and gay marketing expertise, you have very good news for customers and affiliates,” he added.

Within the next few months, Buddy Profits will migrate COLT Cash affiliates into the Buddy Profits system. Details about the transition will be communicated directly to existing COLT Cash affiliates, Sirard said.

In addition, members of COLTStudioGroup.com will begin to notice site upgrades soon, he said. Members should see no interruption in their service during the changeover.