girls-gone-wildLOS ANGELES – Girls Gone Wild has had enough. Mantra Films and GGW Marketing, the folks behind the nubile franchise, have filed suit in district court, charging a consortium of companies that run Girls Gone Mobile with federal trademark infringement, unfair competition, dilution of mark and breach of good faith, among other allegations.

Defendants in the suit include AT&T Mobility, Verizon Communication, Oasys Mobile and Waat Media, with which GGW claims it has had a wireless distribution deal dating back to 2005.

Girls Gone Mobile sells adult-themed products for use with mobile devices, such as sexy ringtones, wallpaper, videos and other items.

“Download sexy cell phone wallpapers, girl cell phone wallpapers, bikini cell phone wallpapers, mobile phone wallpaper, adult mobile phone wallpaper,” claims the Girls Gone Mobile website. “Be the envy of all your friends with the hottest cell phone wallpaper, hot girl ringtones and videotones. If your cell phone can handle it, we’ve got it.”

GGM filed with the Patent and Trademark Office for its own mark in 2007. Verizon is included because uses the offending mark in connection with the marketing and sales of “infringing goods,” according to the complaint.

Waat Media has been associated with the adult entertainment industry for many years as a facilitator of mobile distribution of adult content throughout the world, and has carried companies such as Vivid Video, Penthouse and Mr. Skin on its platform.

GGW is seeking injunction, damages and other relief.

The lawsuit can be read here.