CONOVER, N.C. – In what must be the ultimate corporate cautionary tale, the video prank that escalated into a national sensation rooted in utter disgust has, in less than a week, sent the public reputation of Domino’s Pizza into the toilet, literally.

Indeed, caution cannot not begin to describe the hollow-pit-in-the-stomach feeling that corporate

officers from coast to coast must be feeling as they witness the unfolding of an event that no amount of public relations posturing could possibly manage. Add to that the undeniable realization that no amount of human resources diligence could prevent completely every employee from even unwittingly instigating a slippery-slope scandal such as this one, and you have the makings of… well, chaos.