CHATSWORTH, Calif. – AVN Media Network Inc., a brand synonymous with B2B publishing for over 25 years, has announced plans to consolidate four of its six print publications into one monthly trade magazine. The announcement was made Monday in a posting to the company website.
While the announcement did not specify which titles will be phased out, AVN CEO Darren Roberts mentioned each of the main industry sectors in comments designed to reassure both readers and advertisers of the company’s continuing viability.
“Retailers, distributors, video producers, webmasters, sex toy manufacturers, lingerie designers, and other adult industry professionals can still rely on AVN to be the definitive trade publication for this diverse and robust industry,” Roberts said.
“However, today’s demand to deliver value to the advertiser is greater than ever before,” he continued, “and AVN is in the unique position of being able to leverage its 27 year-old brand in order to significantly expand the reach of its products and services.”
The company website currently lists six titles under its publishing umbrella; AVN Europe Magazine, AVN Industry Directory, AVN magazine, AVN Online Magazine, AVN Novelty Business Magazine and GayVN Magazine.
According to AVN President Paul Fishbein, the consolidation has been in the planning stages for many months.
“Magazine publishers in every business segment know that they must undergo strategic modifications, mainly consolidation, in order to remain competitive, and in many cases, to remain in business,” he said. “The rise of digital media, combined with a downturn economy, has definitely taken a bite out of traditional print advertising revenue, which enjoyed years of vigorous growth. This means that younger media brands or those that rely purely on print may not survive. On the other hand, a well-established, diversified brand such as AVN is perfectly poised to create new products and services that will provide a larger offering to advertisers, with the added advantage of our instant brand name recognition.”
AVN also announced plans to expand its multi-platform advertising base to include “a globally syndicated television and broadcast network, additional niche business events and an array of consumer products and services all designed to support their advertising clientele.”