OTTAWA, ON, Canada – If you and your partner are looking for ways to spice up your love life without damaging the environment this Earth Day, consider shopping for green sex toys, says the Canadian inventor of the We-Vibe – a lead-free, phthalate-free, rechargeable sex toy made of medical-grade silicone.

The We-Vibe is currently the number one selling sex toy in Canada and Australia, and growing in popularity in the United States and Europe. Celebrating its first year of operation this month, the We-Vibe is taking the adult industry by storm, winning international design awards and breaking sales records. It is estimated 50 per cent of the adult population is now using sex toys.

“We specifically designed the We-Vibe with the environment and consumer safety in mind,” says Bruce Murison, CEO of Standard Innovation Corporation, the company that manufactures the We-Vibe. Murison invented the We-Vibe, the first strapless, wireless, dual-motor vibrator that can be worn by the woman while making love for internal and external stimulation.