MIAMI BEACH – MMA stands for Mixed Martial Arts, which, as the world’s fastest growing sport, obviously calls for an appearence at the upcoming Exxxotica Miami Beach adult consumer show, which runs May 8-10 at the Miami Beach Convention Center.

Exxxotica says it expects to attract a whole different kind of hardcore audience when it hosts Nitro Submission Fighting’s Grappling Tournament. Victory Tradeshow Management, the producer’s of Exxxotica, and Fighter Warehouse, the country’s leading chain of Mixed Martial Arts stores, also announced the inclusion of an MMA-style tournament in this year’s show.

”Exxxotica now has everything a guy could ask for — the biggest adult stars, lots of sexy action, and one of the most popular sports in the world today, Mixed Martial Arts,” said J. Handy, Director of Victory Tradeshow Management, producers of Exxxotica. ‘

“In the past, we’ve had professional pillow fighters and pro wrestling exhibitions, but nothing touches the ever-growing popularity of Mixed Martial Arts in the United States, and hosting this tournament during Exxxotica Miami Beach is just another way for us to give our attendees anything and everything to entertain them when they come to our show.”

The high-octane sport may attract new blood and cum to the show, but it seems the two industries are already swapping spit, with all sorts of cool reality show spin-offs in the works. And if Exxxotica is a fantastic opportunity for all involved, the opportunism is hardly lost on MMA fans. Not that anyone’s complaining. We’re not sure if what is happening in the photo below is sex or sport, or just a truly disturbing combination of the two, but it should put the lie to the claim that adult entertainment is no longer an innovator industry.