pleasure_logo_hi-resNEW YORK — Mainstream mobile ringtone website made a connection with, signing with the adult classified website as an advertising partner. allows visitors to its website to turn any sound into a ringtone, and is compatible with regular cellphones as well as smartphones such as Apple’s iPhone and Research in Motion’s Blackberry.

Paul Smith, executive vice president of marketing of, saw a cost-effective way to reach an audience through’s advertising partner program.

“Cell phone penetration in the US tops 82 percent, which means that our potential customers can be found in a wide swath of demographics,”
Smith said. “As a consumer base, consumers of adult entertainment have been ignored and untapped until now.”

Hank Bomstein, founder and CEO of, said he was pleased to be working with and its forward-thinking management.

“ is a classified service for personals, swing clubs, strip clubs, web cam sites, adult websites, adult items and we even
offer adult business opportunities through the site,” he said. “But what’s lost on many marketers and advertisers is that our consumers
have other interests and needs besides adult material — should be acknowledged for its progressive attitude in courting an adult audience.”

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